The Aleit Academy will be closed from 17 Dec 2018 – 14 Jan 2019.

Event Management Course – The Aleit Academy

Have you ever sat around daydreaming about throwing massive parties or coordinating star-studded events?

If so, the question you may have asked yourself would be, “where should I study event coordination in order to be best prepared for the real-world, international job market?”

Well, the Aleit Academy has the perfect event management course for anyone who wants to become a professional event planner. We have a 3-year diploma course in event coordination which prepares our students to become leaders in the hospitality industry.

The event planning course combines practical and theoretical components so that by the time you graduate, you’ll have the needed theoretical skills and practical experience to make it in the industry from day one.

There are many event management courses in South Africa, but why should you feel confident choosing Aleit Academy?

At Aleit Academy we learn, create and develop event management skills and knowledge on par with the best across the globe. Our Academy has access to a wide spectrum of the best industry-leading experts to help you find your feet.

Ensuring that each student gets individual attention and exposure to the best possible internship opportunities in the industry is a very important part of Aleit Academy’s unique approach to event management training.

By choosing Aleit Academy, you’ve already got a foot in the door – whether you focus on networking with our sought-after industry friends, or joining one of our very own Aleit Group product lines, Aleit Academy sets you up for success.

Ready to take the first step to becoming the best event planning and event management student you can be?

Study Event Coordination At The Aleit Academy (Course Overview)
The expert at anything was once a beginner




– Basic Course Details –

The Aleit Academy Event Coordinator Diploma consists of 14 subjects which you will do full-time over a 3-year period. These theoretical modules are complemented by interactive and practical workshops such as photography, floristry, interior design, graphic design, creative writing, wine culture and food appreciation.

It’s a great way to learn and practice at the same time, gaining valuable hands-on experience to help you better understand the events industry as a whole.

Our event coordinator certification also equips students with the proper knowledge and the skills necessary to start their own business ventures in the ever-changing economic landscape of South Africa.

Not only will you be able to handle events in South Africa, but you will have the ability to compete with event professionals around the world.

The Aleit Academy’s event coordinator diploma is also accredited by CATHSSETA (Culture, Art, Tourism, Hospitality, and Sport Sector Education and Training Authority). Here is the accreditation number 613/P/000249/2014 and the SAQA ID number 20613 (on a NQF level 5).

The Aleit Academy is a joint venture with The Aleit Group, a renowned South African event and wedding coordination company, housed on the Lourensford Wine Estate in Somerset West. Our campus is also on the wine estate at the foot of the Helderberg Mountains, surrounded by the beautiful vineyards.

The best part of our event management course is that it covers a lot of different areas, so you will have a selection of specializations to choose from.

During lectures and practical training students are exposed to all areas of the hospitality industry throughout the course, affording them the opportunity to try their hands at everything from being an event coordinator to an entrepreneur.

We pride ourselves on being a boutique, private, tertiary educational institution, that limits the number of students accepted to our event planning course. This ensures an exclusive, professional and intimate event planning program with a lot of one on one time with lecturers and experienced senior event managers within The Aleit Group.

This way you can network with some of the best in the events industry and build valuable relationships during your student years already.

If you are interested in becoming an event planning professional, you can easily apply to our event coordinator diploma. Just follow these simple steps and make sure you adhere to the basic admission requirements.

To start your application process visit our application page and fill in all the details. Applications to our events course are open throughout the year, but we suggest that you apply before October to make sure you secure yourself a spot for the following year.

Below are the basic admission requirements you will need to meet in order to apply for our event management course. Meeting the following criteria does not, however, guarantee you a spot in the program.

  • Matric Certificate (or equivalent to SA Grade 12)
  • Average of 60%
  • Clear interest in events industry (preferably, previous work experience in this field or similar)
  • Previous work experience in this industry or similar fields would be beneficial.

Please note that in order to receive the final event coordinator diploma, all requirements (including practical hours), which form part of the syllabus, have to be successfully completed.

– Detailed Course Overview –

First Year

The first year of our event planning course is geared toward ensuring you have a strong foundation. You’ll thus have a wide range of modules designed to better acquaint you with the events industry as a whole.

Throughout your first year you will attend and participate in a number of hands-on, informal workshops, as well as complete 350 hours of practical industry training. This allows you to gain invaluable experience before you’ve even completed your studies!

Alongside your event planning modules, you will have a few informal workshops that will teach you practical skills that can enhance your overall experience in the event management field.

The informal workshops will include the following:

  • Make-up & Hair
  • Bar / Cocktail Training
  • Floristry
  • Curriculum Vitae
  • Photography
  • Interior Design
  • PR Marketing / Social Media
  • Stir Food Appreciation Workshop



The 1st year Modules:

The Event Industry

You’ll start by learning all about the event industry and how to operate within it on a national and international level. This background will help you understand the basics of how to identify, choose and organize a successful event.

Ultimately students will be able to understand the different elements in event coordination and this knowledge can enhance their own performance in planning events.

Tourism and Events

Once you have an understanding of the basics of the event planning industry we are  introducing tourism in South Africa. This module offers an opportunity to students to understand the different roles, relationships, responsibilities and expectations of all key parties in constructing an unforgettable tourist experience.

The students will also learn more about keeping the tourism industry sustainable, the issues that are faced and how to potentially deal with them. Heritage tourism in South Africa is also an important topic and we attempt to help students understand how they might fit into South Africa’s heritage.

Customer Service and Personal Development

Just as within any and every business or industry, customer service is key and how you deliver it can make all the difference. It’s no different in event management and this is what this part of the course is all about. Identifying the needs of the client, what their expectations are and how to deliver the best experience. This module will also focus on serving people with special needs and how to accommodate them. It is also very important to learn how to deal with dissatisfied clients and how to solve their problems.

You will also gain knowledge on how to spot opportunities during the event planning process and how to enhance the experience even further. Students will also learn how to create a professional image for themselves and how to evaluate and develop their own event management skills.

Computer Literacy

Computer literacy is just one of the modules that is pretty much needed in every work environment today. Here the student will be brought up to speed on how to best use their computer knowledge within event coordination, throughout the event management course and in the future.

Coordinate and Evaluate an Event

Now that you have a basic understanding of the hospitality and tourism industry, you will be focusing on event related training. Coordinating and evaluating is a key part in the event management process. This will help you to analyse current projects and help improve the performance of future projects.

In this module you’ll learn more about the operational functions of an event like the logistics, budgets, registration process, admission and seating arrangements. Every event will be different and it’s important to be able to adapt to situations. All of these little things will help you measure an event’s performance and improve on your next events.

Health and Safety for Events

A very important factor of the event planning process or any event management project is the issue of health and safety. We will help students understand the importance of health and safety management in an event planning position.

Discussion points will include: evacuation, hazards, event security, potential problems and how the event planner should prevent or manage these risks. Safety communication, between the event manager and vendor are key to help the event go off without a hitch. There are also some national policies that need to be implemented during event projects regarding HIV/AIDS in the workplace.

You will get an overview of the basic legislative frameworks related to health and safety.

Do Research for an Event

Planning an event is never as simple as making a couple of phone calls, and snapping your fingers won’t magically make everything fall into place. Doing your research is a fundamental part of the event planning process.

We teach students how to best plan and conduct research for different kind of events. You will go through the whole event planning research process in order to get the most accurate information from your client. After research has been conducted, you will need to analyse and communicate the data to your co-planners to start the event planning process.


Finally, you will have the opportunity to plan and design an event. On the surface they may sound very similar, but are indeed two unique tasks. So what are the main differences between planning an event or designing one?


Plan an Event

Planning an event is all about getting everything to be in the right place at the right time, before and on the day of the event. It involves things like the managing the event timeline, the logistics and coordination between the client, and between all the vendors.

It is in planning the event that you might think about how best to cater for someone with special needs, for example, and call a relevant team together in order to address any special accommodations that need to be made before or on the day of the event. Strong organizational skills are key to planning a great event.

Design an Event

Designing an event, on the other hand, is all about creatively envisioning the look and feel of an event. It involves things like choosing a theme, doing venue decoration, designing of sets or managing the flowers.

The most important skill will be creativity, taking a space and transforming it into the site of a beautiful spectacle. This event coordination module also requires students to run event administration on the project themselves.


Second Year

During the second year of our event coordination course, you will have fewer modules and more practical event management training courses. Year two also involves a range of different formal workshops related to the general event industry.

The industry training will be in the form of internships where you will have the opportunity to gain experience within The Aleit Group and other external event management companies. Students will have 7 months of training in total throughout their second year.

Here is a list of the formal and informal workshops that form part of the 2nd year program:

Formal Workshops:

  • Basic Fire Fighting
  • First Aid level 1
  • Preliminary Wine Course      
  • 1-day Barista Workshop
  • Visual Merchandising
  • Photoshop 
  • InDesign


Informal Workshop:

  • Wines of the World Course


The 2nd Year Modules:

Communicating in Event Coordination

Every business in every industry is unique, but one of the most important aspects of client relations, and in-house communication across the board is understanding and applying communication skills effectively within the workplace. Students will analyze the South African workplace in terms of sociological features and learn how they can impact an organization.

These sociological features may include constitutional, legislative, policy issues and how they affect individuals and a group within the workplace. You will also be guided to better interpret and respond to various written and verbal communications in the working environment.

Lead an Event Management Team

Leading a team successfully can be the make or break in any business dealing in which a lot of different parties are involved. This is especially true in event planning, because you’ll work alongside many clients, vendors and team members.

The main goals of this module are: to help you put together the right team for the job, to help you lead them through the event management process, and to teach you how to handle conflict resolution effectively. It’s also important to understand why working in teams is so important and how a team might best execute tasks. Students will have the ability to demonstrate an understanding of professional values and ethics towards members within their organization.

Manage Customer Service Quality and Staff Performance

The main objective for students is to manage service quality and staff performance on a level consistent with the events industry and their target market. Obtaining information on customers’ needs, expectations and satisfaction levels is key to maintaining and even improving on a high service quality.

You will also learn how to better monitor staff performance and implement certain frameworks within the workplace like appraisal systems, effective communication and professional counselling.


Third year

In the third and last year of the event planning course, you will only have 2 theoretical modules and 7 months of practical training. The 7 months’ training will be an opportunity for the students to be placed within specialized functions within the event management field.

This will help improve your event coordination skills in the areas where you would like to specialize in the future, whether it’s planning, decor, food or any of the many functions that The Aleit Group presents.


The 3rd Year Modules:

Manage Event Finances

Once you have gone through the basics in the first year and attained some practical experience in the second, you will learn more about the financial side of things.

You will learn how to understand, prepare and maintain financial records and statements for the events projects you’ll work on. This is especially important, because budgeting can almost always be a difficult point in event management. We also teach students the basic accounting principles and how they can interpret the most important statements.

Coordinate an Event Successfully

The final module will help you understand every aspect of planning an actual event. You will learn how to produce a safe and successful event within a specific event sub field. This will also include topics like health and safety for clients during event, basic ethics and attendees.

We show students how all the elements of an event are related and discuss it in detail for them to understand it within the legal events framework. All of these factors are analysed to see how it contributes to the success, challenges and risks of an event.


The Aleit Academy Campus

Learners attend classes on the picturesque campus and home of The Aleit Group in Somerset West. With three classrooms to host the three year groups, as well as a lovely research room and courtyard area for breaks, this campus is truly one of a kind.

This private academy has a lot to offer by being on the Lourensford Wine Estate. You will find interesting places on the estate, like the Laurent function venue, the ABRU Craft beer brewery, The Coffee Roasting Company and the Lourensford Market. There are also people shooting films for local and even international movies from time to time.

So through all the studies and training, you’ll have many other things to keep you busy during quieter times.


– Type of Events –

The Aleit Group plan a wide variety of events for a wide variety of clients; from large corporate companies to bespoke, individual private events. When you are a part of the Aleit Academy, you have the opportunity to help plan some of these events. Usually students get placed throughout the different business units forming part of The Aleit Group.

Here’s a basic list of the kinds of events The Aleit Group coordinate, plan and manage:

  • Seminars
  • Corporate Events
  • VIP Events
  • Conferences
  • Team Building
  • Private Events
  • Themed Parties
  • Board Meetings
  • Business Dinners
  • Incentive Events
  • Product Launches
  • Networking Events
  • Festival Planning
  • Music Events
  • Press Conferences Executive
  • Retreats
  • Award Ceremonies
  • Wedding Coordination


Also read – A Comprehensive Guide on Event Types


The Aleit Group and Aleit Academy also plan a number of annual events. That is where the students will help plan, coordinate, design and manage an event with all the knowledge gained throughout their studies. Below is a more detailed overview of all the yearly events that are planned, with the help of our students, throughout the year.


Annual Aleit Group Events:

Nederburg Wine Auction

Once a year, Nederburg winery becomes the focal point of the South African fine wine business. It is here, that the country’s best wines and wine personalities come together to present a prestigious showcase of carefully curated vintages for local and international fine wine buyers.

ABSA Champagne Festival

The Champagne Festival is one of the events that the entire events team always really looks forward to. This is the event where all our favourite elements are brought together to create the perfect event; glamorous décor, stylish guests and copious amounts of French Champagne.

Academy Charity Events:

Reach For A Dream Gala Event

The Reach for a Dream Foundation contacted The Aleit Academy approximately 4 years ago to become part of their annual gala dinner planning team. Since then, The Academy got some of their preferred service providers on board in order to make every gala dinner THE night to remember! The theme and initial planning is handed over to The Aleit Academy’s 1st Year students as their annual practical project.

Badisa wine auction

Badisa Wynberg is a non-profit, designated child protection team, providing social services to vulnerable children and families in the Southern Suburbs. As a fundraising effort Badisa Wynberg, with the help of The Aleit Academy students, host their annual Groot Constantia Wine Tasting and Auction Evening in October 2017, in aid of children in need of care and protection.

Jan Kriel wine auction

The Aleit Academy is proud to have been involved with the Jan Kriel School’s annual fundraiser event for the past 6 years. Our 3rd year students are responsible for all elements of managing this event, from concept proposal to invitation design, event planning, supplier management and the running of the event on the night. In collaboration with the Matriculants from Jan Kriel, the 3rd years execute a seamless experience for all in attendance each year.



The Aleit Academy


The Aleit Academy Huisdans is a night that is not easily forgotten by any student. The second year group is responsible for the coordination of this memorable night and making sure students and their partners have a great celebration. This glamorous event ensures that the students also have an opportunity to experience the kinds of glamorous events they’ll be planning for clients in the future.


Third year students say their final goodbyes at the annual graduation ceremony that takes place at the beautiful Laurent venue. Before  stepping into the adult world, they come together for a celebration where prestige and excitement are the main focus of the night.

Being exposed to such a variety of events can be one of the greatest benefits of undertaking this event planning course. Each event is different in some way. What makes this events planning course unique is that every event basically has a different theme, colour scheme, budget and breathtaking location.

– Event Planning Skills –

The event coordination industry is a hard-working industry with long hours and big challenges. Everyone needs to start at the bottom and work themselves up to become an event planning professional; from waitress or barman to head event coordinator on the day. Students of the Aleit Academy build up a variety of skills, but the 3 most important skills are good people skills, time management skills and creativity. Obtaining these event coordination skills will put you on the right track to plan events that will be spectacular.

People Skills

Good people skills refers to the ability to communicate effectively and have patience when working with or alongside others. It’s also the ability to handle conflict situations in the workplace and within the event industry as a whole. This will help you have better relationships with your clients, staff and team members.

Time management skills

Time management skills will help you understand how to to plan, organize and prioritize your tasks in order to stay on top of everything. This is especially true when you have multiple projects you’re doing and proper delegating skills also form a part of time management.

Creative Skills

Creativity is one of the most important skills any event planner should have or try to enhance on a continuous basis. It’s the ability to take something dull and uninteresting and transform it into something special, unique and valuable. This can be in the form of designing an event, solving problems in different ways or just thinking outside of the box.

– Conclusion –

Now you know everything there is to know about our event management course and what you should do if you want to become an event planner.

We discussed the basic overview of the events course, a detailed overview of everything you’ll learn during the course, what types of events you will be exposed to through The Aleit Group and the most important skills any event coordinator should aim to acquire.

Our graduates almost always walk away from the academy with a full position at a company in the industry. They are well trained and so well prepared for a job that they walk in and know exactly what to expect. They are also very mature for their age when they complete the course, as they have had to work hard to graduate the course.

So, are you ready to start the journey with us?